"Super movie queue" bookmarking system launches

LOS ANGELES (TheWrap.com) - Netflix ... Amazon Instant Video ... iTunes ... SnagFilms ... Redbox ... Movies on Demand ... VUDU ...

With so many movie queues, a new bookmarking system is letting users streamline them.

The patent-pending Watch It button is created by Plexus Entertainment, which develops products and strategies in an effort to help connect films and filmmakers with audiences.

Watch It launched in beta form Thursday. It was unveiled on GoWatchIt.com and will be available on TheWrap.com in January.

With the "super movie queue," users can locate, bookmark, track, filter, sort and watch their movie picks across multiple digital-distribution platforms, as well as theaters, DVD and Blu-ray.

Watch It users can request and receive email alerts when movies of interest become available on different platforms, whether it be the theater, a digital service or another platform. The button, which can be embedded in movie reviews and blogs, lets users click and see where a film is available.

Through the button, full movies or trailers can be viewed immediately or placed in a queue for future viewing.

Watch It also allows users to share their queues with their Facebook friends.

The company plans to use Watch It to provide movie marketers with analytics by mining and aggregating non-personally identifiable consumer data.

Plexus Entertainment is planning to broaden the Watch It concept to include music, TV, books, and video games online and offline.

Scary movie "Dream House" loses ratings appeal (Reuters)

LOS ANGELES (TheWrap) – "Dream House," a thriller starring real-life newlyweds Daniel Craig and Rachel Weisz, has lost a bid to have its "R" rating softened.

The appeals board of the Motion Picture Assn. of America said Wednesday that the movie merited the rating -- which requires U.S. viewers under 17 to be accompanied by an adult -- because of "some violence."

The film's producer still believes it will ultimately receive a PG-13 rating.

"They gave us a list of several things in the movie that they thought should be cut," Greg Mielcarz, Morgan Creek's executive VP of marketing, told TheWrap. "We're going to ... work with them together to ensure that we receive a PG-13."

The Universal Pictures release revolves around a family who discover that their new home was the murder scene of a mother and her children. It was directed by Jim Sheridan, and is set for release on September 30.

In order to have a rating changed, two-thirds of the members of the appeals board have to agree that the rating is "clearly erroneous." The MPAA says that the board reviews between 800 and 900 films each year and that fewer than a dozen ratings are appealed each year.

(Edited by Dean Gooodman)

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